QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode
QR codes are increasingly used to identify the URL of a company's Web site so that mobile phone users can photograph the code and retrieve information about the organization
What are QR Codes & how they work?
QR or Quick Response Codes are square shaped 2D barcodes which were initially designed to track automotive parts by Toyota. With the ability to store a lot of encrypted data with just about any kind of information, these codes have extensively been used for marketing and advertisement. The increasing use of Smartphone’s has allowed people to easily decode these barcodes (with the help of appropriate apps). Resultantly, QR codes are extensively being used for advertisement purpose.
Smartphone’s "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has become a strong focus of advertising strategy, since it provides quick and effortless access to the brand's website. Beyond mere convenience to the consumer