QR Code (abbreviated from Quick Response Code) is a type of barcode, readable by mobile devices.
QR Codes are increasingly used to identify the URL of a company’s Web site so that mobile phone users can photograph the code and retrieve information about the organization.
What are QR Codes & how they work?
QR or Quick Response Codes are square shaped 2D barcodes which were initially designed to track automotive parts by Toyota. With the ability to store a lot of encrypted data with just about any kind of information, these codes have extensively been used for marketing and advertisement. The increasing use of smartphones has allowed people to easily decode these barcodes, with most modern smartphones only requiring you point the standard camera app at the QR Code to ‘scan it’. Resultantly, QR codes are extensively being used for advertisement purpose.
Smartphones have put a barcode reader in everyones pocket for the first time. As a result, the QR Code has become a strong focus of advertising strategy, since it provides quick and effortless access to the brand’s website. Beyond mere convenience to the consumer